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Record-High Gold Prices Prompt Surge in Selling at Jewelers and Pawn Shops: 'People are using gold as an ATM they never had'

As gold prices surge to unprecedented heights, investors and traders speculate on the reasons behind its rapid ascent. Yet, for customers in the US pawn shops, the cause is secondary to the opportunity to sell their gold.



The soaring values have prompted a flurry of activity, with individuals seizing the chance to cash in on record prices that surpassed $2,400 an ounce. For many, it's a pragmatic decision driven by financial necessity, whether it's covering bills or facing rising living expenses.


According to numerous pawn shop owners in the US, the surge in gold prices has transformed the precious metal into an unexpected lifeline. The influx of customers selling and pawning gold jewelry has surged to over three times the normal levels since prices began rallying in late February.


Branden Sabino, a 30-year-old IT specialist, epitomizes this trend. He recently sold a gold necklace and ring, citing the need for cash amidst escalating living costs. With expenses like rent, groceries, and car insurance on the rise, he finds himself with little to no savings.


The rapid and substantial rise in gold's value is staggering—since hitting a low point in mid-February 2024, it has surged by 17%. While investors traditionally turn to gold during times of economic and political uncertainty, recent global events such as tensions in the Middle East and the war in Ukraine have reinforced its appeal as a safe haven asset. Additionally, concerns about long-term inflation have bolstered gold's allure among investors.


Yet, amidst debates over the causes behind gold's rally, individuals like Mirsa Vijil view the situation through a simpler lens: "Gold is high." For Vijil, pawning a bracelet for gas bills represents a pragmatic solution to immediate financial needs.


Despite the common perception of gold being held in large reserves by countries, private stashes abound, ranging from jewelry and coins to small bars. Changing fashion trends and financial circumstances have shifted attitudes towards these assets, with many opting to cash in on old pieces rather than pass them down to future generations.


As gold prices hit fresh records, demand remains robust, particularly in Asia and emerging markets. Central banks, led by China, have ramped up their gold purchases since 2022 as part of efforts to diversify away from the US dollar. Similarly, individual consumers in Asia are flocking to gold as a hedge against economic uncertainty, snapping up coins, bars, and jewelry.

In western economies, however, the urgency to buy gold remains muted, with investors preferring other assets amid relative economic stability. The lack of urgency is evident in weak sales at institutions like the US Mint, which recorded its worst March for American Eagle gold coin sales since 2019.


While some investors remain bullish on gold due to long-term concerns like rising debt levels and inflation, others are more cautious. Tobina Kahn, president of House of Kahn Estate Jewelers, advises against waiting for even higher prices, urging clients to seize the opportunity now.


In conclusion, as gold prices reach unprecedented levels, individuals are capitalizing on the opportunity to sell their gold assets. Whether motivated by immediate financial needs or long-term investment strategies, the surge in gold prices has prompted a significant shift in behavior among consumers and investors alike."



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